General consumer audio-visual telecommunications and IT products in emerging countries, prospects of strong demand

GfK assessment, this (2009) film and television music in the telecommunications and IT products market development in emerging countries, driven by strong demand, global sales will grow 4%.

Experts point out that international financial turmoil in an economic crisis, people go out to reduce consumption and increase Internet access at home, watching television, making the wireless network computers, mobile phones and flat-screen TVs on the market for a good prospect.

City report on the transfer to (2008) in the global audio-visual mass consumer market of telecommunications and IT products reached 694 billion U.S. dollars, nearly 14 percent annual growth. Only Brazil, Russia, India and China, sales of the four major emerging countries, the highest in a quarter of global demand. Russia and Brazil in particular, the rate of annual growth, far ahead, 37%, respectively, with 23%.

In terms of regional analysis, and South America in 2008 annual growth rate was as high as 36%, 17% growth in Central and Eastern Europe are on average more than 13 percent in Asia. However, the proportion of the Asian market has been up to 30%, ahead of North America and Western Europe 22% of 19%.

At present, China and India markets selling mobile phones. The mobile phone sales in Asia, not including Japan, accounted for more than 36% of the global market. Both the flat-screen TVs, satellite positioning electronic map GPS, digital cameras, cell phones, portable music players, electronic games and wireless Internet access function with mini-PC Netbook, consumers are subject to the hot-selling products. Small profits but quick turnover but low-cost strategy for manufacturers, serious erosion of operating profit, it is bound to accelerate the competitiveness of the industry out of the war.

Emerging countries and regions in 2008 product sales of audio-visual information

Growth rate next year, market share
Russia + 37% 5%
Brazil + 23% 5%
China + 14% 11%
India + 5% 3%
+ 13% Asia 30%
South America 14% + 36%
Central and Eastern Europe + 17% 9%